Bethanie Lunn, 27 runs Huge PR, a rapidly growing PR Company for the fashion, beauty and lifestyle worlds.
Have you got an idea that you're afraid will fail? Do you think your idea for a business, product or collection could work but not sure where to start? As part of a seven part series, I will take you through top tips giving you advice on how to road test your idea and make it an actuality…
Part Six: AM I GETTING THROUGH?
So how will your potential customers learn about your idea?
Can you encourage them to buy?
· Make sure your clients/customers understand why they can't live without your product/service or valuable time! You need to be useful to them or else they don't need you. To do this you'll need to understand the benefits your idea will offer them – providing them with contacts they need and don't have as part of your service, offering them a clothing range that is unlike anything else out there, or different to what's out there…how? Basically, know the demand and supply it, then make it obvious. Can you make sure your message is easy for others to understand?
· A familiar phrase- unique selling point (or your USP). What is it that will make you stand out from your competition? You need to be clear about this so that you can focus on it when talking to clients/customers. Clients need a reason to opt for your product / service over others.
· Be seen and be sold. Think about how you will promote your idea: look books, a website, leaflets, press releases or do you want to give the impression that it is more exclusive by relying on a slow build up through word-of-mouth? Remember to keep in mind the market you are appealing to. Getting the image wrong can damage your appeal and therefore sales so consult the experts and always address the brand image you wish to project.
· B.B.C: be brief and offer the basics when you communicate. Keep your message simple and concise. People will lose interest or worse, not understand what you offer if it is too complicated or long winded.
Good luck!