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Current mood:  curious Category: Music
He's the man responsible for putting Def jam on the map. Their most consistent artist to date, his first album, "Radio" not only changed the game, but it changed the charts. Becoming the first rap artist other than RUN DMC to sale a million records. I Know selling a million records may not sound like much to brag about these days, but back in 1985, when Hip Hop was the redheaded stepchild of music, it was Hugh! Since then the man we've come to know as LL Cool J (Ladies love Cool James). Has drop over a 11 albums, sold over 14 million records, and has become a Hollywood Favorite in the Box Office. Staring in blockbuster hits such as Deliver us from Eva, Deep Blue Sea, Any given Sunday, In Too Deep, and Most recently, Last Holiday with Queen Latifah.
So why is this legendary god-like mc, unhappy with the label he help built? Well it's because he's found out there's only room for one J in DEF JAM, and that J doesn't stand for Cool J.
Ever since Jay-Z Ascended to presidential status people have speculated what affect would it have on Hip Hop. During his inauguration both Hip Hop fans and Def Jam artists seemed optimistic, but after three years of poor sales and little to no promotion for Acts like the Roots, DMX, and Method Man. The optimism has turned into a mass exodus, with everyone from A&R reps to execs crying foul. LL is the Latest refugee, when asked in a interview why he was leaving, he had this to say "How am I gonna re-sign with competition? I'm not a idiot, I can't depend on that man to promote my record while he's somewhere writing rhymes. ... I'm LL Cool J. I ain't doing that, B."
In what some believe is a move to spite the President elect, LL has recently team up with G-Unit, and has given 50 the honor of executive producing his next album. This marks the second artist to leave Def Jam for G-Unit (Freeway was the first). When asked about the move LL had this to say, "We're from Queens. We're seven years apart in age. He knows what I'm into. We come from the same experience, so the music reflects that. And let's face it, 50 reminds me of a place I was in awhile ago. I have been running around on tours. I have been in the suites, and I haven't been on the blocks smelling like Guinness lately. It's fun to work with somebody who rekindles those flames and makes me hungry again. It's definitely working"
So is LL going gangsta? Is he trading in the baby oil and the lip gloss for a G-Unit spinner? Can we expect a battle between the GOAT (Greatest of All Time) and Sir Hova? Well when asked by MTV news about the direction of the new album, and about working with 50, LL replied with a confident swagger, "I'm absolutely going to pulverize these cats...It's going to be hysterical. It's like a Mama Said Knock You Out type of record or Mr. Smith type of record. It's a very good record. My last three records were R&B and more of me getting kinda into the emotional side of what I do. This is the aggressive side. Just ego. I'm getting into the party free, regardless. We unlocking the back door and sneaking 50 people in. This album, I'mma do a little street-corner joint. Smack them around, turn 'em upside down and shake the change out their pockets."
Watch out Hova, LL pumped up on vitamin water and he's got his mama on speed dial.
I Shot ya!
10:19 AM
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