Street Progressive Brand Poverty's Thread Launches Website

New York City (February 6, 2008) –  Today, the street progressive lifestyle brand Poverty's Thread announced the launch of  it's company website www.povertysthread.com.  The site is set to serve as a web presence that will allow users to indulge in the lifestyle of street culture from the creative perspective of Poverty's Thread.

"Poverty's Thread is a lifestyle brand that  manufactures products that are inspired by the strength, culture, and creativity of the have-nots throughout the world who were poor in resources but rich in spirit. The spirit of the have-nots enabled them to create something from nothing. This particular spirit is the common factor that connects people from various backgrounds, they can identify with it because it is the essence of what fuels creativity. We see it as a common thread that ties different cultures together and makes it possible for things like a kid in Japan to appreciate and identify with hip hop culture birthed in America," stated creative director Ishmel Fulton.

One of the main components to www.povertysthread.com is the blog section. It caters to the brand's diverse target market which consists of socially conscious individuals that have a high affinity for creativity, arts, street culture, fashion, and social content. The blog will also serve as a medium to keep fans of Poverty's Thread abreast on the latest product, events, and news from the emerging sub-culture brand.

The webstore is another key component to the site. This portion of the site will offer exclusive merchandise such as; limited edition apparel, art pieces, and accessories created by Poverty's Thread.  In addition, the webstore will feature items that were conceived through collaborations with well known artists and affiliate brands from around the world.

The website contains one of the most innovative product galleries that has been seen to date. Imagine, a vintage clothes line that displays products using polaroid snapshots hung by wooden clothes pins. As if the concept alone wasn't unique enough, the creative minds at Poverty's Thread increase the wow factor even more by making it interactive! It actually allows you to scroll through the gallery by pulling the polaroids along the clothes line and view the product by clicking on the snapshots to get a larger view. Pure genius!

About Poverty's Thread: Poverty's Thread is a lifestyle brand rooted in the tradition of fashion, art, and social content. Beyond the brand, Poverty's Thread is also a perspective, a point of view, a way of thinking. The name Poverty's Thread derives from the belief that there is a common thread that ties together all those who are poor in resources, but rich in spirit. It is through this common thread that they are able to defy the odds, carve out their own path, and create something from nothing. Poverty's Thread is a brand created to capture the strength, culture, and creativity of the have-nots. Our goal is to push the limit on creativity, and introduce our unique perspective to the world.

Media Contact: PT Media

P: 201.933.8110

F: 201.933.8115

E: ptmedia@povertysthread.com

Website: www.povertysthread.com

Myspace: www.myspace.com/povertysthread