Playboy Enterprises Announces
Rock the Rabbit 2008
Unique fusion of fashion, music and design features graphics by Iggy Pop, Duran Duran, Daft Punk and more

For the second year in a row, Playboy's Rock the Rabbit initiative will fuse rock, hip-hop, art and fashion in conjunction with Playboy magazine's annual March music issue(on newsstands February 12, 2008). Rock the Rabbit 2008 includes an impressive line-up of legendary artists, including Duran Duran and Iggy Pop, as well as other cutting-edge musicians across a variety of genres, both established and buzz-worthy up-and-comers.

As part of this year's program, Rock the Rabbit artists will put their twist on the iconic Playboy Rabbit Head logo by creating limited edition t-shirt designs. Original prototypes of all t-shirt designs will be auctioned off, with proceeds benefiting Rock the Vote (www.rockthevote.org). A special collection of Rock the Rabbit t-shirts will be available nationwide at select Bloomingdale's locations and online at ShopTheBunny.com.

Additionally, legendary photographer Mick Rock photographed select Rock the Rabbit artists for the fashion pages of Playboy's March music issue, and RockTheRabbit.com will feature a complete gallery of this year's t-shirt collection alongside profiles and Q&A's with the artists

Playboy Rock the Rabbit 2008 Artists:

• Iggy Pop
• Duran Duran
• Daft Punk
• The Shins
• T.I.
• Gogol Bordello
• Hot Chip
• Ghostland Observatory
• Jamie T
• Tokyo Police Club
• The Pipettes
• New Young Pony Club
• Margot & The Nuclear So And So's
• Little Ones
• OFFICE
• The Oohlas
• The Heavy
• Working For A Nuclear Free City
• The Beasts of Eden
• DJ Dimitri from Paris

Last year's inaugural group of Rock the Rabbit artists included The Flaming Lips, The Thievery Corporation, Kasabian, Metric, Whitestarr, Rhymefest, Lil' Jon, Soulwax, Dean & Britta, stellastarr*, Illinois, The Bronx and more. The campaign hosted some of 2007's hottest parties, including: a launch party at The Palms Casino Resort featuring performances by Rhymefest and Whitestarr; a late night party at SXSW in Austin, Texas, featuring Illinois and Monsters are Waiting; and a spring break beach bonanza in Cabo San Lucas featuring a performance by Your Vegas.

Stay tuned for more info on Rock the Rabbit 2008 events, including the Late Night Party in Austin, Texas, on Thursday, March 13, 2008.


RockTheRabbit.com will be re-launching in early January 2008. Check out RockTheRabbit.com for info on Rock the Rabbit 2008.