Early snowstorm boosts Maine ski & snowboard areas

More than a foot of snow blankets the State of Maine.

Contact: Greg Sweetser

            Executive Director, Ski Maine Association

207-773 7669 (SNOW) extension 100

gsweetser@skimaine.com

December 4, 2007

(Portland, ME) The December 3^rd storm fell shy of the historic snowfall record for the date, but it did set a very positive tone for the 2007/08 ski & snowboard season. "This combination of cold snowmaking temperatures and a foot of new snow across the entire state will boost business at Maine ski areas" stated Greg Sweetser Executive Director, Ski Maine Association.  "Traffic to our web site was double the daily average during the storm, setting a one day record for visits."

Sunday River & Sugarloaf opened in early November and Shawnee Peak will open this Saturday, December 8^th. Snowmaking and grooming is underway at all other Maine areas. "Several areas have called to say that they may open earlier than planned if these winter conditions continue" said Sweetser.  The Nordic Centers are also busy packing snow and we'll see several centers opening within the next week or two.

The impact of the snowfall was measured immediately. At Sunday River, call volume increased sharply. According to Alex Kaufman, Director of Communications, "compared to the same 3 day period last year call volume is up 35%. Compared to the same three day period last week call volume is up 65%! We're enjoying the best early season for weather, snow and snowmaking in a long time. We could be open on all 8 peaks by this weekend, which would be well ahead of historical averages."

At Sugarloaf, Frank Guerriero, Director of Marketing was really enjoying his first month on the job. "Early snow generates excitement for the entire season.  Everyone benefits from an early opening. We will have increased terrain by Christmas, which brings early revenue to Sugarloaf and economic growth to the surrounding communities.

Lost Valley in Auburn shared in the bonanza too. According to Diane Moreau, Owner/VP, "Yesterday the phone traffic jammed our phone system with inquiries.  Due to the snow, several of our lesson programs reached max capacity. Yes, the snow certainly reminded Mainers that ski and snowboard season is upon us and they were willing to commit to the upcoming season."

The ski & snowboard industry is an important component of Maine's winter economy. More than $300 million of economic impact is generated during the winter season, providing jobs in Maine mountain communities. The Ski Maine Association is the non-profit trade association representing Maine's alpine and nordic area.  Complete area statistics, plus weather and snow conditions are available on line at www.skimaine.com

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