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Category: Music
CMT to World Premiere Randy Houser’s “Whistlin’ Dixie” Video
NASHVILLE, TN (November 5, 2009) – Universal Records South’s Randy Houser will world premiere the video for his new single, “Whistlin’ Dixie,” directly prior to CMT's Top 20 Countdown Friday, November 6 at 11 AM EST and will be featured in Hot Shot rotation all weekend on CMT and Heavy rotation on CMT Pure beginning Monday, November 9. Directed by Revolution Pictures’ Chris Hicky, the video will also debut on CMT.com and CMT Mobile on November 6 at 7 AM EST.
Houser, who has earned New Artist and Video of the Year nominations for
the 43rd Annual CMA Awards, is currently co-headlining CMT ON TOUR 09:
JAMEY JOHNSON AND RANDY HOUSER. “Whistlin’ Dixie,” the single, made its
debut on CMT.com October 6. The video will also garner Houser and his single visibility throughout the CMT properties including the CMT.com homepage and mobile and social networking initiatives. In addition, Houser will be featured on CMT Top 20 Countdown’s special broadcast “Live from CMT on Tour with Jamey Johnson & Randy Houser.”
Fletcher Foster, Universal Records South's Sr. VP and GM, comments,
"CMT was on board early and really supported Randy's 'Boots On' video
giving it exposure that helped it earn its Video of the Year
nomination. And this CMT tour and ‘Whistlin’ Dixie’ video premiere
launch has helped give Randy cross-promotional opportunities that any
artist would relish in this competitive industry." Foster adds, "We are
really excited about 'Whistlin' Dixie' as it was shot in Mississippi,
where Randy was born and raised, and incorporates who he really is and
where he comes from."
“Randy
Houser continues to deliver hits that resonate with CMT’s audience, and
we’re thrilled to be the first place where fans can find “Whistlin’
Dixie,” said Jay Frank, SVP of Music Strategy, CMT. “We are truly
grateful for the opportunity to work with Randy on this multi-platform
premiere of another Houser hit.”
“As
an artist, having CMT at your side is a big deal,” says Houser. He
adds, "Keith Urban, Brad Paisley, and Sugarland have all gotten a big
boost from their partnerships with CMT, so I’d say I’m in a good place.”
“Whistlin’ Dixie” officially began impacting radio Monday, November 2
and secured 36 adds out of the gate, including major markets Seattle,
Denver, Minneapolis, Atlanta, and Philadelphia. The recording will
appear on Houser’s sophomore album scheduled for release this spring.
The "Whistlin' Dixie" video will also be added to medium rotation on GAC beginning Tuesday, November 10.
For additional information on Randy Houser, please visit www.randyhouser.com.
5:55 AM
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