Hard Grafixs Interview @ ROI Designs Magazine.

: What inspired you to do Graphic Design?
Nothing really, I kind of fell into it. I studied illustration and art when I was in college. I figured
as long as I was in the creative field, I could call myself an artist, so I took a chance when the
opportunity arose. I have no formal graphic design training!

2: Do you have your first image you created? Tell us about that.
Nope. I have been drawing since I can remember. I used to draw superhero comics and give the drawings
away when I was a kid.

3: Do you have a favorite artist?
I have a lot of favorite artists. For Fine Arts Egon Shielde is one of my favorites. His work is exquisite.
Salvador Dali is also one of my favorites. More Contemporary artist's like Robert Williams, Ralph
Steadman and Francisco Ibanez.

4: Do you have a favorite place on the web? And why?
Yeah, all of my web sites.:). I just love the web ,period. I did a three year stint as a web designer and now
find it invaluable when it comes to research and promoting.

5: How did you learn to do what you do?
Like I said, I have been an artist since I was a kid. That's all I ever wanted to be...creative. The graphic
design aspect was learned on the job the hard way. There is nothing like real world experience when it ..
comes to getting the job done.

6: What was the hardest thing you had to overcome doing Graphic Design?
Being able to listen and not be so artsy fartsy when it comes to clients. When people are looking to sell a
product, they don't want art Jargon.

7: If you could teach someone to do what you do, what would be the most important issue and why?
Perseverance, you can be a good artist, but without discipline and sticking to your guns
you will get nowhere. Attitude helps..(good attitude) and self confidence. Remember: your
talented...make other people believe the same.

8: What do you want people to see when they look at your artwork?
Wonder what's going on. Make them think...WTF. Because there's something happening to the piece on the
whole...but there's also something happening in the upper right corner or the left side. Not to tell a story, but
for people to come away with there own. Let them use their imagination as well.

9: If I gave you a square, tell me what you would do with it within your artwork.
Distort it.:)

10: Does music, moods, environment have a lot to do with your artwork?
For sure! I am an old school punk and metal head...I no longer look the part but it is a heavy influence on me.
Also my upbringing in Brooklyn, NY where you can be a part of everything at any given time.
When I ..get down to work, my studio is my little world. The walls are plastered with Projects, freelance gigs
and sketches. Also images that just tweak me and the music goes from Metal, Punk, Rap, Electronica,
techno...etc..etc. Hanging around the right people is also Key, it's always a good thing to be around other
creatives to bounce stuff off of.

Thanks for the interview. Keep it up and get what you want. - Miguel Heredia