FASCINATING "PR 2.0" idea offered in this post: PR Squared: Daily Servings of del.icio.us Delights. 

Whoa.  Takes a bit to wrap your brain around.  It really illustrates how things are changing, both for how marketers get their message across, AND how reporters find their information/story leads.

Taking PR Squared’s lead, I created a del.icio.us page for the Scrapbooking Industry, in hopes that the link could be passed on (and the RSS feed subscribed to) by mainstream media reporters looking to keep tabs on the scrapbooking industry, and/or need background information for a story.

Other links available:

http://del.icio.us/ScrapbookingIndustry/magazines

http://del.icio.us/ScrapbookingIndustry/blogs

http://del.icio.us/ScrapbookingIndustry/"scrapbooking statistics"

http://del.icio.us/ScrapbookingIndustry/thought-leaders

http://del.icio.us/ScrapbookMarketing

NOTE: PR Squared is the blog of SHIFT Communications, creators of the "Social Media Press Release" -- another PR-pioneering concept

What do you think?

Edited to Add: Jeremiah Owyang, Web Strategist Extraordinaire, linked to this post, and said it was "smart thinking."  Sweet.