06/02/2009     Tri-Valley, California CVB Announces Tourism Partner Program FOR IMMEDIATE RELEASE

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Susie Marino
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Tri-Valley, California CVB Announces Tourism Partner Program

—Complimentary web listings for Tri-Valley tourism businesses—

PLEASANTON, CA – June 2, 2009 – The Tri-Valley, California Convention & Visitors Bureau (CVB) www.trivalleycvb.com, a sales and marketing organization dedicated to promoting a five-city region in San Francisco’s East Bay, today announced a restructure to their membership model to a new benefit-driven Tourism Partner Program — designed to address the challenges that the travel and tourism industry faces today.

Effective July 1, 2009, the new model offers a customized fee structure that is driven by the membership benefits that individual businesses receive.  And for the first time, the Tri-Valley, California CVB introduced a complimentary basic website listing for all tourism-related businesses in the Tri-Valley. This will allow the CVB website, www.trivalleycvb.com, to be a comprehensive resource for individual travelers, families, group travel planners, meeting, event, and sport planners, and anyone who has interest in visiting the Tri-Valley.  

The Tri-Valley, California CVB’s purpose is to stimulate economic growth and tourism in the Tri-Valley region by developing and marketing the destination to meetings and leisure travel markets.  With this, any business or organization that supports the purpose of the Tri-Valley, California CVB is eligible to enroll in the Tourism Partner Program.

“The tough economy calls for revisiting business models and developing a new perspective on customer requirements,” said Amy Blaschka, President & CEO, Tri-Valley, California Convention & Visitors Bureau. “We don’t believe a ‘one-size-fits-all’ model is beneficial to businesses in this economy, so it is with this in mind that we’ve developed a benefits-based model, which includes for the first time, a ‘free’ level of participation. Complimentary web listings will be a welcome addition to constrained sales and marketing budgets while also serving to strengthen our organization’s ability to be a more comprehensive and accurate resource for visitors.”
 

Tourism Partner Program Details
There are four program levels from which to choose and associated fees range from $0-$450 annually.
•    Complimentary Basic Web Listing (Free) – Available to tourism-related businesses within the Tri-Valley region. The complimentary listing includes a company name, physical address and phone number.
•    Affiliate Partners ($100) - Available to tourism-related business that do not receive group business leads, such as dining, attractions, individual merchant shops, performing arts groups and other tourism related businesses and community organizations.
•    Strategic Partners ($300) - Available to tourism-related businesses that receive group business leads, such as event venues and event service providers.
•    Regional Partners ($450) - Available to destination attractions containing more than one business, such as shopping malls and centers or major attractions.

Interested businesses are encouraged to contact the CVB’s Partnership Department for more information at (925) 846-8910 or apply online at www.trivalleycvb.com

About the Tri-Valley, California Convention & Visitors Bureau
The Tri-Valley, California Convention & Visitors Bureau is the destination marketing organization for the cities of Pleasanton, Livermore, Dublin, San Ramon, Danville and the surrounding region.  It markets Tri-Valley, California as a preferred destination for visitors, meetings, and events by promoting CVB member businesses and bringing overnight visitors to the region, to increase awareness of and measurable spending to Tri-Valley, California. For more information, please visit www.trivalleycvb.com.