Letter to the author of the recent W.W. article:

"I saved the article you wrote about the Cancer No. 9 campaign to expose RJ
Reynolds' targeting of young women and just wanted to say, THANK YOU for
bringing some attention to the cause.
 
Many years ago, I worked for a PR firm that had RJ Reynolds as a client. A
major target of that company is young women, "blue collar" in nature. The
kind of girls that graduate from high school but don't necessarily go to
college. RJR tried flavored cigarettes (vanilla, etc.) in test markets and
found that young women loved them.
 
 Twenty years later, clearly, Camel No. 9 is successfully reaching that
same audience.
 
I live near Lincoln HS and am frequently near or in the Starbucks right by
Wilson High. I keep seeing young smokers, obviously high school kids,
puffing on cigarettes and thinking that they look cool. I want to say
something to them but I'm a middle-aged women, I'm not cool at all. If I
said, "Hey, not only does that look dumb, but they're trying to hook you on
a lifetime habit that will cost  you thousands of dollars AND your
health...", well, they wouldn't listen. But when Willamette Week writes an
article pointing out their marketing techniques, maybe some of those kids
will read it and learn something."