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Francine Craft

Francine Craft


Last Updated: 11/18/2009

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State: Washington DC
Country: US

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Sunday, September 13, 2009 

Current mood:  blessed
Category: Blogging
Say what?  Give away the books I spent my lifeblood writing, publishing, publicizing, marketing?  No doggone way!

Well, if you're smart, you'll give books away, as many as you can possibly afford to.  And you know why?  Because you're going to need all the name recognition you can possibly get.  In the end, it will be more worth your while than scrounging every penny you can for your books.  Studies have shown that people really look favorably on individuals and businesses that give freebies, excellent customer services and charge fair prices.  Can you think of anything more valuable than goodwill?  I certainly can't.

There's an excellent organization called Bookcrossing online.  Log on the find what they're all about.  You purchase stickers from them, slap them on your books and leave them anywhere you can think of.  The Washington Post had an article about a woman who left a bunch of her book all over the zoo.  Restaurants, churches (only the appropriate), theaters, anywhere people congregate.  You'll have a label to put on that book and only about ten percent have stickers returned to Bookcrossing, but they may send you notice that someone in India, Japan, or Europe wrote with their comments on the book.
Contact Bookcrossing at www.bookcrossing.com and check them out.

The closed hand gives  nothing out, but gets nothing back either.  As you talk your book up, give free copies to a chosen number.  See that every library in your burg gets a copy, as well as businesses.

Sound crazy?  Just think about it.  You're not just in it for the money, I hope, because if you are, you'll never make much of it.  Of course you sell all the books you can.  I'm only suggesting you give away a nominal number and that's up to you.  But way down the road, people will have fond memories of you and what you gave them, as well as what they bought.

In another blog, I'll list other ways that giving away can lead to readers buying what you're offering.  Stay tuned!

Again, let me emphasize that I'm very, very interested in your take on this self-publishing business.  It's what you make it, and you can make it a winner!

Love and blessings,

Francine

COME BLOG WITH ME!  THE BEST IS YET TO BE!
 
Saigon
Saigon Morningstar

 
In today's economy giving away free books is hard to fathom.  But you are right of course. 
Most people write, I believe, to express themselves.  The money, if any, is a bonus.  But the more your book(s) are out there, the more people you can reach.  The best way to reach people...is giving stuff away of course. 

Thanks for the tips.

 
Posted by Saigon on Sunday, September 13, 2009 - 11:18 PM
[Reply to this
Francine Craft
Francine Craft

 
Saigon, I'm too many moons older than you to count, but I certainly couldn't see the wisdom of this -- at first.  As a newbie, you don't have to go overboard with this, but think about it -- hard.  I know from experience that giving away goods works.  What you gain is goodwill, a willingness to buy future books, a feeling of appreciation that someone isn't just trying to sell, sell, sell.  Believe me, it's a welcome relief.  Let it sink in slowly and don't do it until you're ready.  By all  means, check out www.bookcrossing.com

Best,

Francine
 
Posted by Francine Craft on Sunday, September 13, 2009 - 11:23 PM
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Fabolous (poet and writer)
Fabiola Sully

 
cool.  I have a few books I want to give away myself.  i was going to give them to a local library.
 
Posted by Fabolous (poet and writer) on Monday, September 14, 2009 - 09:55 AM
[Reply to this
Francine Craft
Francine Craft

 
Thanks Fabolous - giving your books to libraries is an excellent way to help get them into circulation.  I plan to give my book that comes out in the spring to all major libraries, with a personal note to the librarian.  There isn't a better to get your books well known.

Best - Francine
 
Posted by Francine Craft on Monday, September 14, 2009 - 09:59 AM
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Shawn
Shawn James

 
Great Advice. During my promotion of The Cassandra Cookbook last year I gave away dozens of copies of my book to bookstores, street vendors, book clubs, the New York Public Library and to my College Alumni Association. I may leave a copy in the Jury room at the courthouse.

I also offered my titles at the Harlem Book fair at a reduced price. 

A smart self-publisher always has copies of their book on hand in case someone asks for them. Free copies are free publicity. An author needs to have a hard copy of their work available for the public to sample. I always keep some copies of my work with me in addition to posting sample chapters on my blogs so when people ask me about my work I have something to show them.

Don't worry about the cost; promotional copies are getting the word out about the title and giving readers something they can hold onto and take a look at. If they like it, they might just buy it later on. The most important thing for a writer is getting their work read.  This is a long-term investment that will pay off high dividends later on.



 
Posted by Shawn on Tuesday, September 15, 2009 - 07:53 PM
[Reply to this
Francine Craft
Francine Craft

 
Absolutely wonderful reasoning!  I hope everyone listens up!  Please don't forget your libraries and talk to the librarians, your restaurants, hairdressers, barber shops - this kind of thing can work wonders.  And don't forget to contact www.bookcrossing.com  I expect to hear much about you and the others who've written in response to these blogs.  Self-publishing is just the best thing going -- if you work both hard and smart!
 
Posted by Francine Craft on Tuesday, September 15, 2009 - 07:59 PM
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HERSCHEL & MARIO
Herschel Holtzclaw Lee

 
Your are right.  Giving away books is probably the most inexpensive advertising tool available to many writers.  For every book you give away you probably expand you sale by 50-100 or more because those readers will spread the word on what a good book they just read.  Keep on writing and sharing.

 
Posted by HERSCHEL & MARIO on Wednesday, October 07, 2009 - 04:36 PM
[Reply to this
Francine Craft
Francine Craft

 
You two see giving away books with an even more positive eye than I do.  I didn't come to this way of thinking for a long time.  Now I know it works.

Best - Francine
 
Posted by Francine Craft on Wednesday, October 07, 2009 - 04:44 PM
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