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Current mood:  blessed Category: Blogging
Hopefully you've put the best you can into writing your book, gotten both an editorial and marketing analysis, and gotten an excellent edit. Now what?
Your book is beautiful I'm sure, and you love it to pieces. But where do you go from here? I favor, and others in the know agree with me, that you should put copies of your book in the hands of those who will help publicize it for free: your friends, local newspapers, local radio and TV stations. You probably won't have much luck with the major TV channels unless you're a name. Focus on people you know in your church or your club or your lodge. They may have friends who have friends. It's certainly worth a try.
If your chiildren are in school, talk with their teachers, the principal, school employees. People know other people, and sometimes who they know will surprise you. Contact independent bookstores in your area and in nearby areas, and if you drive, in more distant areas. Try to call as many bookstores as you can. I understand the major chains aren't interested in the self-published. That's because they're tight with the bigtime publishers.
I think anybody serious about marketing a book should buy a copy of John Kremer's "1001 Ways To Market Your Book," and Steve Weber's "Plug Your Book." Both books give you incredible tips on marketing, and Weber's book is almost exclusively about the internet, one of the first places to start.
On the internet, set up accounts with Google, MySpace, Twitter and Facebok. Study ways to best use those accounts to sell your books. Many authors are putting excerpts or their full books on their websites or on their blogs, some with amazing results.
The above is a start. You'll find a wealth of additional tips in these two books. Log on to http://www.wheatmark.com and order for free their really useful book on marketing. So, you're off and running. Good luck and keep on keeping on.
Love and blessings,
Francine
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05:27 PM
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