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Current mood:  blessed Category: Blogging
One cardinal rule you've got to remember when marketing your book: It's not about you; it's what others are looking for. You're out there to fill a need, not to talk about yourself. Of course, your readers would like to know a few things about you, but they're much more interested in whether or not your book will give them an entertaining read, if it's fiction, and if it will give them answers to problems, if it's nonfiction.
Last week I gave you a tip that should be posted all over your living space: A potential reader sees your name or the name of your book 7-8 times before deciding to buy. It has taken me much longer than this at times. This is one case in which familiarity does not breed contempt, but interest. Along this same line, John Kremer in his book, 1001 Ways To Market Your Book, discusses the fact that sales are built on good - excellent interpersonal skills. Be respectful at all times, answer your requests and inquiries promptly. Be gracious at every turn.
Work between the times you have a book for sale to sell that book. Sign up as an expert on something. You'd be surprised at what others are interested in. Market your book and your expertise tirelessly and charmingly. Run contests, if you like doing so. Make friends at your church, your clubs, the churches of friends and their clubs. And don't forget to enlist the aid of your friends. Don't be selfish. Be willing to return favors.
Authors have told me they've had good success at flea markets. Every town or city has them weekly, and you might consider starting one yourself. Selling from the trunk of your car is a time-honored way to sell books. E. Lynn Harris began his career this way. Never forget selling from the back of entertainment venues: concerts, church socials, any place you know will have large gatherings of people. They're in a happy mood and willing to see your wares. You'll need a smashing cover for this and colorful brochures describing the book
Come up with your own ideas. When you're in love with your book, you're brimming with ways to get it to readers. And first and foremost, believe in yourself and your book. Give it your very best shot, and I predict you'll be surprised at the results.
Please don't forget to check the responses to last week's blog. Shawn James has an excellent outline to submit to independent booksellers.
Love and blessings,
Francine
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06:02 PM
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