There are few things that can simultaneously numb the mind and excite the imagination.  Looking for new office space is one of those things.

Forget about the myriad choices for walls, ceiling, flooring, décor, colors, window treatments, landscaping, floorplan, and all other manner of things you don't realize you care about until someone asks.  And don't sweat the realtor-guy in the trick'd out Excursion who acts as though your questions are silly, unimportant, and a total waste of his time (so much for his commission).  Don't give a passing thought to the time spent poking around empty spaces wondering "what will go here."  And, don't lose sleep over location- Renaissance?  Highland Colony?  Madison/Ridgeland?  Flowood?  Fondren?  Downtown Jackson?

All of this is beside the point.

Because at the end of the day, all of these decisions really aren't business decisions at all.  They aren't about personal taste or preference.  They're marketing decisions.  Oh sure, we filter it all through the lens of affordability and return, but at the end of the day deciding on location, décor, lighting, floorplan, etc….it's all about marketing.

We're a snazzy, nimble, new marketing firm.  So let's not make our nest in the loft above the gray-haired florist's shop, ok?  Well…at least she keeps her shop clean, which is more than I can say for our current landlord and his gaggle of serfs who blow dirt around from one place to another and call it cleaning.  Anyway…

Remember, if it exists to help your business grow, then it is marketing.  If it weighs in on the impression or perception that people have of our firm or our work, then it's marketing.

From this perspective, it's really not a matter of deciding what we like or prefer, but simply a matter of selecting that which is naturally best aligned with our brand.