First establish the single you are going to push is a good one. Not just something the artist feels (though sometimes the artist knows best)
Get in on the net, Myspace, of course than put it in other places, try to get it on itunes, that is like the barometer (plus you can skew the outcome by just buying the single yourself by creating numerous accounts and asking everyone you know to do the same thing, and you can also blast it on ya myspace page as a bulletin and ask everyone to buy it)
Ringtones, sell some ringtones, everyone has a chirp (Boost Mobile Phone) get them to buy one of ya ringtones, I know one of the local stores or the mall has someone that is selling ringtones, get them put ya music in their library and give them some money maybe and have them give ya song away to people who come to buy a certain amount (you want the song out there so this will not generate money)
College/Public Radio: every city has public radio, use them to your advantage first they like playing music and they want something different from the Hot's and Power's that are dominating the local music scene, another thing your local so they get to say you started there, (ego's are a mutha use that to your advantage, College Radio is great cause they are the ones who are the easiest to play new music at least once and if it is good you get added, but you have to contact them and since they are students that may be hard but get the CMJ Magazine it should help you and just go to schools in your area ask who does radio and go from there, dont forget to have a team of people that can call the Popular radio stations and request for your music or just mention it or a show you got coming up
Mom and Pop Stores: hit the neighborhood stores up and ask them to carry you on consignment, give a good price and promote your stuff, hit the next town close to you and go from there (bigger cities will have a problem but just go for the stores out the way somebody will give you a chance unless ya music stinks)
Other than that hit the Internet and wait for my next blog.
Call the local papers and magazines and Internet mags as well it is all a grind but you have to keep it up.
Mic Lowrey "intro" Coming Soon
Spread the Word Myspace and Blogspot