There is something that I hate in the web-chat reenactment format of these movie loops, and that is the actors' unchanging vision line, explicitly for the purposes of eagerly gazing at her monitor to see her suitor's response (bad enough) and implicitly to show obedience by lowering her gaze. To acknowledge dominance in this way is overtly taught in some cultures, though for mainstream North Americans it has become largely unconscious body language and harkens back to evolutionary cues still seen in the social order of oh, say, a pack of wild dogs. I accuse Match.com of choosing this format specifically to exploit it.

I rue the genius of the tagline, "it's ok to look" which for myspace users watching vamps expose themselves takes on voyeuristic undertones, while television ads turn it into an inspiring affirmation that maybe it is possible for aging divorcees to find a low-risk forum for allowing their hearts to believe again (sigh. . . . .) Two demographics looking for different things, nothing more? Of course, any person must become aware of the irony at the moment they realize the second meaning has been juxtaposed to the first. On myspace, I have been cajoled into questioning any barriers that might keep me from clicking to see more of these lovely ladies with the same phrase used to encourage baby boomers that they can find love again. . .the first time I saw a commercial on the tv, I was struck by the double entendre. Would a middle aged television viewer experience the same shift, realizing that the heart-warming "it's ok to look" they saw at the end of a commercial about healing after a divorce is also used to sweep away the morals of their pre-teen on myspace?"