The Flips formed from an idea born of Natalie Clark (of Tuff Bananas, The Tears) and Wendy Norton (of Plexi 3, Plastic Pets, Monitors, Kryptonite Records, Search and Annoy Zine, Lookers) at a Halloween party, October of 2007. What started as an idea for a recording project quickly morphed into a "real band" after Wendy and Natalie exchanged 4 track demo recordings of their song ideas.
"This collaboration between Natalie and I was long overdue," Says Wendy, "And I could tell as soon as we started working together that this would be a really fun group. Our songs are so catchy, simple, and honest. We have a really great dynamic!"
Wendy and Natalie scouted Milwaukee for it's hottest girl talent, recruiting the very talented vocalist Betsy Borst (Sugar Stems) as their lead singer, esteemed percussionist Feraim Albano (of The Riveters, My Underwear) on drums, impresario pianist Fran Switalski (formerly of Plexi 3, Jane Doe and The Cop Haters) to play Wurlitzer, and local punk babe Steph Swinney (Goibbledoimbs, Nice Outfit, Sugar Stems) on bass guitar.
CDRs of the demos were distributed to the members of the group and very quickly they had recorded and mixed their first 6 songs for release on 2 7" singles, the first of which is scheduled for release this fall on Brancroft Records.
"While we don't have any plans to play shows anytime soon," Says Wendy, "We will be ready to play out later in the Fall following our debut record release."