At about 5pm British time yesterday afternoon, the video for "Those Rules You Made" became the most-watched music video on the whole of YouTube - that's worldwide! I captured the moment for posterity:
This morning, we're up to 126,491 views. I'm still a bit flabbergasted. Remember, this video was made for less than £500, in less than 10 days from deciding to do it to getting it up online. Amazing.