Move Over Billboard: Here Comes Ariel Hyatt And Friends' "Indie Maximum Exposure List"

When I read "BILLBOARD’S 2009 MAXIMUM EXPOSURE LIST" a few weeks ago, I thought The Onion had taken control of the venerable music trade magazine with a satirical piece.

"Today the ways artists can promote their music have proliferated so rapidly that it can be hard to keep up with what's new - what's actually cutting through the clutter,' the article began. "It's in this context that Billboard decided to geek out with 25 promotions and publicity experts across genres and mediums to create the ultimate multimedia metric: Our first Maximum Exposure List.”

Sounds fine until you read on and find a list of filled with old school, unachievable and down right "this might actually hurt your career" advice. A small sample:
    #2: PERFORMANCES ON "THE OPRAH WINFREY SHOW"
    #35: COVER STORY IN ROLLING STONE
    #71: TOUR SPONSORSHIP WITH LEADING MOBILE CARRIER
    #89: SONG PLAYED ON ABC'S 'DANCING WITH THE STARS'

Indie music marketing guru and author Ariel Hyatt (twitter: @cyberpr) of Ariel Publicity also read the same Billboard article; and unlike me, who just found the list sad and amusing, she decided to do something about it. As with all things Ariel, her response, "THE INDIE MAXIMUM EXPOSURE LIST" (A GUIDE FOR THE REST OF US) is filled with realistic and achievable suggestions.

Read the full article HERE.