As you may have noticed, the rumours of an exciting campaign to embarrass CBC sports were all true!  The timing of Hockey Night in Canada's dropping their iconic theme song couldn't have been better - the Consumer Goods have stepped up to fill the void and we hope you will appreciate our efforts.  Our video - disqualified by the Hockey Anthem Challenge organizers - is available for viewing here (and on our main page) and we're thrilled to note that in just three days it has been viewed over 600 times and recieved a rating of 4.5 stars out of 5.

Please take the time to check out the video and show it to your friends.  The 'comment' function is available to you on youtube, so if you would like to agree or disagree with what we're doing, there is space for you to do so.

Fundamentally, we are asking people to question whether it is alright that CBC sports legitimates the prevailing 'support the troops' mentality by relentlessly linking our national game with our national army.  Don Cherry - an openly racist, sexist and homophobic public figure - uses his weekly session to mourn the passing of 'our boys' in Afghanistan, while never pausing once to mention the countless lives 'our boys' have taken in our continued occupation of that sovereign country.  Ron MacLean, though standing in as Cherry's 'moral conscience,' echoes and reinforces much of Cherry's message - that Canadian soldiers are heroes, that their General Hillier deserves to be treated as an icon, and that our war is fundamentally to be supported without question.  CBC's programming consistently pursues the link between hockey and militarism, describing hockey players as 'warriors' and hosting 'tickets for troops' events at hockey games. 

Given that more than half of all Canadians do not support the occupation of Afghanistan, and given that it necessarily entails a program of racist and orientalist butchery in a foreign land, is it appropriate for our national broadcaster - funded in part by ordinary Canadians - to lend its unequivocal support to this military adventure on its most popular and influential program?  We plead "fuck, no!"

Love,

The Consumer Goods

PS. Go Jets Go.