June 23, 2009
The 2009/2010 Mavericks Surf Contest Presented By Sony Ericsson is
set to return earlier than ever - the Waiting Period opens November 1st.
Mavericks Ready to Open the 2009/2010 Big Wave Season in November
Earliest Contest Season Opening Ever, Preceded by FUEL TV Program and
Mavericks Live Tour™ Presented By Sony Ericsson Concert Series
Mavericks
today announced that the official waiting period for The 2009/2010
Mavericks Surf Contest® Presented By Sony Ericsson will open on
November 1, 2009. Mavericks CEO Keir J. Beadling summed up the
excitement, saying, “We’re thrilled to announce that this year’s
big-wave contest season will begin earlier than ever before. We have
long understood the importance of increasing the size of the contest
window, but haven’t been able to do so. Last season’s events further
highlighted how valuable a November opening date can be. Now, thanks to
the support of everyone involved with the contest, we will make the
November opening a reality.”
Today’s announcement was
especially meaningful to the athletes who surf Mavericks. After
watching the last contest season come and go without any contestable
surf, the competitors are more eager than ever for the 2009/2010
contest season to begin. Beadling added, “Last season was obviously
very difficult for both the surfers and the fans. This year, we are
going to do all we can to ensure that the surfers and fans alike get to
experience a memorable contest. While we are still at the mercy of
Mother Nature, we can now say that we are better prepared than ever for
what she throws our way.”
Mavericks also thanked the
sponsors who made the November 1st opening date possible. “We are
grateful to our sponsor partners whose support was vital to making the
opening of the contest season in November a reality, and for ensuring
that the surfers will be competing for a record-breaking $150,000 prize
purse. We are fortunate that all of our sponsor partners recognize the
importance of opening the contest window on November 1st, and that they
have demonstrated their commitment to making sure we are able to do
so.”
Along with announcing that the upcoming
contest season will open at the start of November, Mavericks also
announced that FUEL TV will soon air a program—the “Very Best of
Mavericks Presented By Sony Ericsson”—that highlights the best days at
Mavericks over the past several years. The program will feature
stunning footage of the action from these amazing sessions and will
premiere this August. Fans can stay tuned for additional details about
the FUEL TV program, plus a major new partnership for this season’s
Mavericks Live Tour™ Presented By Sony Ericsson concert series, by
keeping an eye on www.maverickssurf.com. “Although the contest season
is still a few months away, we celebrate Mavericks all year ‘round,”
noted Beadling. “Between the FUEL TV show and the upcoming concert
series, fans should have enough to hold them over as they await the
start of the 2009/2010 contest season.”
http://www.maverickssurf.com/Pulse/archive/2009/June/November2010.asp