You know how companies are always told to diversify, well I’m guessing that’s exactly what happened at some overpaid think-tank at Burger King. On Monday, the company announced to release of their new fragrance…”Flame.” Oh boy, Oh joy, now I can smell like a bar-b-que pit anytime I want. Yes, this will guarantee that I can attract overweight,  hungry women by the hordes. “Dude, you smell like a burger joint.” “Why that’s my new body spray from Burger King. It’s actually cheaper than a Whopper.” “So that’s why all of those stray dogs are following you.” “Yea it does have drawbacks.” Yes I can see this one turning up under every Christmas tree. Currently the fragrance Flame is available only in New York at a place called Ricky’s but you can pick up a bottle at drive-thru prices, $3.99. They can also be ordered from a special website: www.firemeetsdesire.com  'My assumption when I heard about it was that it would smell like french fries and burgers,' said Luis Bejaran, 24, who manages a Ricky's store on Eighth Street in Manhattan. But, he said, that wasn't the case. 'It's a combination of Axe body spray, TAG and this YSL cologne I have. It's one of those scents that's not sweet, and light at the same time.' Yea along with cheese and onions. While Bejaran said he would be certainly be willing to try it, his female co-workers were not so sure about it. 'It's not the best choice for a man,' offered one. The fragrance has sold at least 10 bottles, but the curiosity may come from the disgusting display poster of a reclining, half-naked Burger King. Burger King itself describes Flame this way: 'The WHOPPER sandwich is America's favorite burger. FLAME by BK captures the essence of that love and gives it to you. Behold the scent of seduction, with a hint of flame-broiled meat.' I expect this will spawn a whole new repertoire of pick-up lines. “Hey baby, I’m Flame broiled.” “Wanna check out my Whopper?” and of course the inevitable, “I’ve got a double Whopper.” Yes I can see it now, Fast food restaurants everywhere coming up with their own versions. Taco Bell’s burrito scented perfume so you can impress your woman by smelling like refried beans. McDonald’s  essence of Big Mac, of course it’s a dollar cheaper and available through the Driver-thru...super-sized for an extra $.50. Wendy’s, “Hot and Juicy” and Subway’s mix your own scent perfume.  Well, it’s another brilliant trend for American Industry. No wonder all the jobs are going to China. Hmm, chow mein scented…

Click here to see disgusting Burger King Poster