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Summary: Don't put too much stock in industry reports. Instead, engage your customers. Browse industry reports and retain useful information, but invest far more time communicating with the people who love your products and who will also tell their friends about you and the fantastic things you ae doing to enhance their lives. When you do this, you have the best and most reliable industry report of all - the candid, sincere and consistent feedback you need from the people who matter most. Your customers!