Celebrate!

The Holidays are in ramping up....some may say, "In Full Swing" and what better time to hold a themed party, whether it be to celebrate the new President of the United States, Thanksgiving, New Years.....etc....there's a theme out there for everyone!

Brainstorm - Your employees know your clients best and know what they will respond to.  Start early planning your event, team with other businesses to supercharge your party!  A broad spectrum will  bring you prospective clients who might never have thought of stopping in!

Host a VIP client party after hours.

Host a charity fundraiser - generates great publicity!

Successful events appeal to the heart rather than to the wallet

Make it fun!  When you have a themed event, every detail of your business should reflect and support the topic.  Exhibit the theme in your salon decor,  your dress, the food, the music, and in the mailer.

Make your location a festive atmosphere for weeks leading up to the big event - this will energize everyone!

You are only limited by your imagination.  Simple ideas such as holidays around the world -- each workstation decorated as a different city, Paris, London, Tokyo!  Display pictures around the salon of clients visiting that city in your shop!

Have fun and be creative - enjoy what you are doing and your guests will too!

Happy Holidays!

I.B.A.