Marrying Your Customer:
How To Get Your Customer to Fall in Love With You & Your Product...
A few years ago, my good friend James decided to conduct a social experiment one sunny Sunday afternoon. He took a shower, got out his best looking tux, put on his best smelling cologne, got a plump-looking red rose, and hit the mall at its busiest time – bustling with shoppers…
He had a mission – he wanted to see if he can get a lady to marry him.
Yes, you read that correctly, he wanted to see if you can get a lady to marry him.
And I am talking about ladies he's never met in his life -- random ladies that are shopping at the mall.
In about an hour's worth of time he talked to 53 different ladies – varying in age.
James put on his best smile and approached each one of them with a rose in hand. He simply looked at them in the eyes and busted out the words…
"Will you marry me?"
Here's the shocker, guess how many said, "Yes"....
None. Zero. Zip. Zilch. Nyet!
Why Your Prospective Customers Say "No"
Okay, I have to say my buddy James is not a bad looking guy, he has straight white teeth, is well-groomed, and is well dressed (I mean, you really can't top a tuxedo can you?)
But I have to admit, I wasn't shocked in the least bit by the results.
Out of the 53 ladies he asked to marry him, he got a big FAT ZERO for positive responses.
Yes, I believe if there was a record for this, my buddy just set it – how many times can you get rejected in an hour.
You must be sitting there scratching your head and laughing your face off thinking to yourself:
"OF COURSE he got rejected! He didn't even bother getting to know these ladies and he's already trying to get them to buy into a marriage with him??? Is he nuts?"
You know, I agree with you.
But chew on this, millions of business owners act JUST like James did when it comes to getting prospects to buy their product/service.
The Indecent Proposal
Are YOU guilty of this? What do I mean, you ask?
Do you ask your potential clients to BUY from you before trust has even had a chance to be established?
Do you ask your clients for their credit card number before any relationship has had a chance to blossom?
Do you ask your clients to marry you without a relationship?
Would YOU give your credit card info to some stranger you don't know?
Would YOU get into a marriage with somebody whom you don't know?
Would you trust someone who seems to only be interested in your $$$?
Probably not. Right?
Then why do many businesses do the same to their prospective customers?
Don't get me wrong, SOME visitors will come marching in and throw money left and right. But those are the same folks that will wander to the next business and the next – having absolutely no loyalty to anyone.
Using my friend James' example and look at the other side of the coin -- what if one of those women had said, "yes" to him? Do you think James could have counted on this woman he doesn't know to have a great partnership with?
Your business must NOT depend or rely solely on fly-by clients. If it does, it will either burn to the ground one day, or you will be working till the day you die trying desperately to get new clients each day.
Similar to marriage, you want your customers to be someone you can count on as well. It's a mutually beneficial relationship.
Who Are We Looking For?
What you are looking for are the loyal clients; the ones that will stick around forever. The ones that will be wholly committed and loyal to you.
THOSE are the ones you will be seeking. Sure it'll take some investment, time, and energy upfront, but believe me, it'll be worth it.
So let's get started.
How do you get loyal customers?
Through the building of a solid relationship and maintaining that relationship.
People usually only buy from those whom they trust, especially online. And in order to accomplish this you need to demonstrate that you have THEIR best interest in mind – that you are watching out for them.
The last thing you want to convey to them is that you are after their money.
You should never be initially after your (potential) client's money, you should rather focus on establishing trust in yourself, your company, and your product in such a way that they will be dying to throw money at you.
You accomplish this through offering help to your prospective clients by adding value to them, for free. (Yes, for FREE.)
This is done most effectively by giving away information related to your target market's needs.
Optimize the Value to Your Customers -- Not Conversions
Some internet marketers talk a lot about metrics and optimizing sales conversions to get the most bang for your buck.
And although you should track your marketing (more on this later), what you should really be optimizing is the content and value you are providing to your market and list.
You'll already know they will be interested in what you have to offer because that's why they gave you their name and contact info on your capture page.
On top of that, you want to use this opportunity to establish yourself as an "expert". This means demonstrating you know more than your prospective client.
After all, why would the client purchase anything from you if you seem to know no more than the client? What value can the client possibly expect from you?
With that in mind, the tool you will use to send your prospects free information and start adding value to them while establishing yourself as the expert are newsletters.
A newsletter accomplishes two tasks:
1) provide free valuable information to the reader and
2) tastefully plug whatever product you personally would buy & is relevant to the list.
The first shows them what they need to do in order to fix the problem. The second offers a solution that teaches them HOW to do that – step by step.
Newsletters is to your business what "dating" is to James (in his quest to find his wife…) You must first demonstrate value before your client would be willing to commit to you.
For more instruction, visit the Attraction Marketing Formula Website and learn about lead gen, SEO, Adwords, and much more.