As I travel the globe and speak to clients about branding one thing I find consistently is the lack of an internal branding strategy within organizations. Clients are still somewhat behind on external branding never mind internal branding.
How important is internal branding? Internal branding is and should be the backbone of your organization. You need to seriously consider developing a plan to roll out your brand strategy internally.
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http://www.brandidentityguru.com/wordpress/?p=378