With Purim coming up and the present situation is not getting any better I know a lot of the soldiers won't be able to go home for the holiday. I was away last year for Purim and I received one of these  mishloach manot. Also many of the soldiers in the IDF don't have families in Israel, and since Purim is a real gift giving holiday (unlike Chanukah), when it's a mitzvah to send gifts to at least two friends, it is really nice for them to receive a nice gift basket, targeted towards young people. Judaism.com also offers these mishloach manot to children in hospitals. I know many friends of the IDF choose to donate these gifts to Israeli soldiers, so maybe you can spread the word if you'd like to.