BY DENIS HILLER,
Public Relations SpecialistRecently, a potential client inquired about my PR services. After exchanging a few e-mails it became apparent that he was looking for a specific type of experience that I don’t currently have.
Rather than beating around the bush, I told him that if that specific type of experience is crucial to his company’s selection of a PR consultant, they should probably go with someone else. While I certainly sold myself and my abilities in our e-mail exchanges, I felt it was important set realistic expectations.
I’d rather risk losing a client by being honest than disappoint them later by being dishonest.