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PR TALK: a blog about public relations

Denis Hiller, PR Specialist

Denis Hiller


Last Updated: 4/6/2009

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Gender: Male
Status: Single
Age: 101
Sign: Aquarius

City: Silicon Valley
State: California
Country: US

Who Gives Kudos:


Saturday, November 01, 2008 

Category: Web, HTML, Tech
.. ..
Ever heard of Robert Scoble? He's a self-proclaimed "Tech Blogger Geek". Scoble is also one of the most influential tech bloggers here in Silicon Valley & across the world. He's currently video blogging for Fast Company.

Scoble recently visited my newest client, Sunkist Naturals, several days ago. The embedded video is a short video Scoble create created with his digital camera. A longer and more professional video should be up next week.

How did I get my client, a non-tech premium juice company, covered by one of Silicon Valley's biggest influencers? Instincts and taking a chance.

Although he doesn't typically blog about non-tech stuff, Scoble is a Silicon Valley native and intrigued with many different aspects of the region. With that in mind, I contacted him to see if he'd be interested in covering a juice start-up in Silicon Valley. To my pleasant surprise he loved the idea.

Have you ever went out on whim like that? What were the results?
Lisa

 
It's all about turning over every stone and targeting a pitch effectively. Congrats! Obviously you can't keep bombarding Scoble with nontechnical pitches, the hook worked.
 
Posted by Lisa on Sunday, November 02, 2008 - 1:10 AM
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