Answering questions after the panel.

I’ve just returned from a series of speaking engagements. Last week I spent 4 days in Austin, TX at SXSW. During the festival I spoke on two different panels about the work that we’ve done around HT. The first panel was on "Digital Cinema for Indies" moderated by Scott Kirsner of Varitey and cinematech the panelists included

Ted Mundorff   CEO,   Landmark Theatres

Lance Weiler   founder,   Workbook Project, Head Trauma

Josh Green   VP, Distribution,   Emerging Pictures

Russell Wintner   Pres,   WinterTek Inc

Christian Zak   VP Indepedent Feature Svcs,   Technicolor

The second panel was entitled "Independent Film Distribution: It Takes an Online Community" Here’s a description from the SXSW catalog. "Tech-savvy filmmakers are redefining "Indie." Learn how to use interactive technologies to distribute your film and build community. Susan Buice (Four Eyed Monsters), Arin Crumley (Four Eyed Monsters), Brett Gaylor (Basement Tapes), Micki Krimmel, moderator (Mickipedia.com), Lance Weiler (Head Trauma)"

Then yesterday I spoke to a number of delegates from the Canadian film industry at at the Canadian Consulate in NYC.  It was interesting to revisit the various distribution and audience building tactics that we deployed while releasing the movie. One thing has become clear since we started rolling out HT in 2006, there is a DIY digital distribution movement growing around independent work.

The following interview was conducted by Christy Dena, a cross-media entertainment strategist, mentor, designer, writer and PhD researcher.  In the detailed discussion we cover a variety of subjects with a focus on the creation of story worlds.

Filmmaker Lance Weiler is the special guest on this first video podcast at UC101. Weiler talks about the unique ways he has experimented with extending the storyworld of his feature films out to other media platforms and artforms, and he shares his insights into innovative digital distribution techniques he has been spearheading for years. To jump to particular topics, here is a short guide:03:02 The Last Broadcast14:32 Head Trauma44:14 From Here to Awesome54:53 Workbook Project59:01 Random Future