Here is a review by http://THISisMODERN.NET
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4/10/06 - J.E. Borgen "The General Store"

Possibly one of the most promising albums of the year comes from from one of the most promising musicians in the independent scene today. Mixing equal parts Dispatch and Jack Johnson, throwing in a little bit of country and a lot of folk music, J.E. Borgen has developed a sound that is very much his own. Drawing audible similarities to Toad The Wet Sproket lead singer turned solo artist, Glen Phillips, Borgen's music is very reminiscent of the TTWS sound of the early nineties (i.e. 'Walk On The Ocean', 'All I Want'). The difference here is that Borgen's music translates much better into the present day singer/songwriter style than to that of the early nineties, but captures the listener in such a way that is timeless. Songs such as 'Bring You Back' and 'Home' are wonderful compositions, effortlessly mixing well written lyrics with simple and accessible music. His music, much like that of Toad The Wet Sprocket, has staying power, and will continue to amaze future generations, regardless if Borgen becomes a household name or not. And, like Dispatch, his independent status in the music world today will have him garnering fans from all over the country and world solely on the basis that he is a true talent. This album, his second independent release, is a springboard of possibility and opportunity and no fan of independent singer/songwriter music should be without a copy.