For many online sellers one purchase per customer is the norm and quite often their feedback ratings on listing sites reflect this routine. Even those with a high positive rating may not necessarily experience repeat business.

The answer lies in the service they provide to customers. Processing and shipping an order is not the start and end of a seller-to-customer business relationship.

It has often been proven that a customer returns to where they had a positive shopping experience. There are many ways in which a seller can maintain the post-sale interest of a customer with little or no extra costs.

A few examples are: distributing a monthly newsletter, post-sale service survey, notifying customers when new stock is online or when a special offer or sale is being held.

But most importantly, sellers must maintain communications as soon as a customer sends an enquiry or places an order. For example they may have questins about a product or trading and shipping terms. Reply to all messages as soon as possible. Be reachable if possible by email, fax, mail and telephone.

Author: Chaz