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Steven

Steven Sears


Last Updated: 11/18/2009

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Gender: Male
Status: In a Relationship
Age: 99
Sign: Capricorn

City: GLENDALE
State: California
Country: US
Signup Date: 10/14/2005

Who Gives Kudos:


Saturday, July 05, 2008 
(AP) - US food giant Heinz has pulled a television commercial featuring a gay kiss after the advertising watchdog received over 200 complaints.

The advert for its New York Deli mayonnaise is set in a family kitchen and shows a man -- dressed as a chef and referred to as "mum" -- packing school lunches before sharing a kiss with another man. As the father leaves the house, the chef is heard calling him "sweet cheeks".

The Advertising Standards Authority (ASA) said Wednesday that it had received 202 complaints over the advert which viewers complained was "offensive" and "unsuitable to be seen by children".

The ASA will decide over the next few days whether to launch an investigation.

Heinz was quick to issue an apology to anyone who felt offended by the mayonnaise advert, which was no longer on air in Britain as of June 20.

Heinz UK spokesman Nigel Dickie said the advert was intended as "a humorous take on a slice of life.

"It is our policy to listen to consumers. We recognise that some consumers raised concerns over the content of the ad and this prompted our decision to withdraw it ," he said late Tuesday.

"The advertisement, part of a short-run campaign, was intended to be humorous and we apologise to anyone who felt offended."

The AMV BBDO advertising agency was behind the TV advert and they explained to The Guardian that the concept behind the New York Deli campaign is that the product tastes so good "it's as if you have your own New York deli man in your kitchen".

Offensive… please. I've seen the ad. It's cute, it's funny. And here it is.







http://www.youtube.com/watch?v=kAKYpUo18wU





It plays off the very thing that makes idiots react to it, their self righteous assumptions of what is expected. The idiots, however, carry it to the extreme, taking a mild twist of expectations into their hate filled fantasy world of what they think is right for all of us and the rules they want to enforce on us all.

What's offensive is a group of small minded idiots thinking their intolerance and hatred can define what is "offensive". Jerks…
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Des

 
I absolutely agree with you. Jerks! And in the Nanny State of Britain. Go Figure. Unfortunately change to peoples attitude takes time. And things are changing, but not as quickly as we all would like. Though I understand your ire, and wholeheartedly thank you for it on behalf of all your gay, lesbian and bi-sexual friends, I try not to let these things get to me. I try to dismiss the negative and try to look towards the positive. Gay marriage in Ca! Lead characters on a popular TV show entering into a lesbian relationship!!! Erotic dreams about Angelina Jolie, her lips so smooth and soft, ah strike that, it's just a personal fantasy. Just because 200 people found an advert offensive, resulting in pulling it from TV, doesn't damper the joy I have in the forward motion we have made. It's the small victories that sometimes win the wars. Though disappointed in Heinz, I unfortunately understand the move. And though I would have liked to have seen them defy the masses (if you can call 200 masses) when it comes to their bottom line and their stockholders, well they obviously aren't brave enough to take a stand. I'm just glad that the AD agency and the client were brave enough to even think of and film the commercial. Small steps, next time, hopefully they will be brave enough to stick by their choices.

 
Posted by Des on Friday, July 04, 2008 - 11:47 PM
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Troynoboy
Troy Johnson

 
The problem with these people is they just don't get it.... everything is too literal and their little tiny pea brains can't grasp the humor. I'm offended by their ignorance.

 
Posted by Troynoboy on Saturday, July 05, 2008 - 12:02 AM
[Reply to this
Judy

 
Good lord...are we really that offensive and nasty and horrible to people? It makes me as sad as it makes me angry. They legalize gay marriage in Britain but they pull a commercial on what is simply human and natural. It was a lovely commercial and it made me laugh. And frankly 202 complaints is nothing...Heinz buckled over a few complaints and became the losers for it. They had a chance to stand up and carry the torch for equality and they would have been winners instead.

 
Posted by Judy on Saturday, July 05, 2008 - 3:05 AM
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tamandra
tamandra michaels

 
What is good, is for the world to see a group of people that they don't understand, for them to be visible, in normal human situations like this. It IS good for children to see! Then it is no longer "abnormal", whatever that is. People become comfortable, more open to an inclusive society, because we see common ground.

2000 people should have written in support of the ad. We should give positive reinforcement to anyone who pushes forward progress. Shout down the oppressors.

OK, back to watching Eddie Izzard on BBC....
 
Posted by tamandra on Sunday, July 06, 2008 - 9:57 PM
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~jC~

 
I can't tell you enough how much it means that these things are such an incendiary subject for you. Your vehement defense of equality, methodical (and hilarious I might add) debunking of bigotry and exposure of hypocrisy help keep my heart light in such trying times.

 
Posted by ~jC~ on Monday, July 07, 2008 - 7:12 AM
[Reply to this
GrrrlRomeo

 
That is a cute ad...

And ironically it was probably considered more offensive because it showed a "normal" gay couple in a traditional setting and a non-sexual situation. I've seen plenty of gay content, mostly lesbians, in advertisements where "sex sells" is the general gist of it.

 
Posted by GrrrlRomeo on Thursday, July 10, 2008 - 7:39 AM
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Saul
Saul Trabal

 
"OHMIGHOD, TWO GUYS KISSING!!!!! YUCK-YUCK-YUCK! I GOT COOTIES THINKING ABOUT IT!!!! I NEED TO SCRUB MY BRAIN AND EYES OUT WITH BRILLO AND CLOROX!!!!!!!!!!"

**sigh**

Ahhhhhhh-good ol' fashioned homophobia.
Don't ya love it??

I learned early on that people by and large are just not very bright.
I happen to be a *very* solitary person by nature because I just see too much idiocy in society. Not that I don't have a few "dumb-ass" moments myself, but I'd like to think I at least *try* to use some common sense. Trying is two-thirds the battle.
The problem is, too many people don't want to get off their damn butts to begin that first step-trying.


Oy vey.

 
Posted by Saul on Saturday, August 23, 2008 - 8:53 PM
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