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Please, get a fucking logo. The unreadable scrawls of doomalicious blackness that bear your monikers are not helping you. When I see names of bands on gig posters that are utterly unreadable, I don't remember who you are.
Not 'hard to read', because I stop and take the time to stop and decipher your names. I don't make it to as many shows as I'd like, but I appreciate seeing who's out there, and so I take the time to check out who it is on the bill.
I mean un-fucking-readable. The kind where the record label has to print your name in a readable font at the bottom of your promo posters (see this example) because no one would remember your name otherwise. I am sure that the 6 people in my town who know and love you will roll their eyes, if they read messages like this one. But the rest of the metal community, who may well not have heard of you, will not be made the wiser by seeing your bat-scrying blackness pasted up 100 or 1000 times because it barely registers as glyphs, let alone letters.
And we really DO WANT to know who you are. Seriously. Now if the intent is to disclude people because only 'true' metal fans (of 'true' metal bands) can see the greatness in your BROOTAL logo, mission accomplished. If that really is your actual attitude, you're right to disclude me, as I would laugh in your face as an artless poser. I know about that Cyndi Lauper record collection in your closet, sniveller.
Now I know, we all spent a metric fucktonne of time scribbling on our binders in school with black markers. We fucking covered them in logos, skulls, inverted crosses, pentagrams, SLAYER, dragons, zombie whores, axemen, trolls, THRASH ZONE, demons, devils and the entire pantheon of punk/metal/death/black imagery. And it's good to make those hours count for something, because our shitty educations sure haven't.
Just, remember, it's not just Facebook or MySpace or crappy bulletin boards where interested metal people hear about your band. It's mainly on the street, walking by a cool poster, and saying "hey, what band is that?" And if I don't walk away with at least a name in mind, I will forget you utterly when I go looking for cool bands on the intarwebz.
I love extreme metal, and I appreciate the time it takes to make a perfectly good name look like an ancient devil's private monogram, but you can help both me and yourselves by easing up so it's just a little better than SDFGK#W$^T(Q#W$TM Live @ The Albert, tix $8.
Peace and good luck on stage to all our metal friends.
- Craig // MAD HABIT
6:53 PM
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