April 28, 2008

Dear All,

When I first thought about doing something proactive about road safety, I could never have imagined how well it would turn out.  We shot the TV commercial at the start of the year at Phillip Island and from there things have snowballed.

The press components have been support by Suzzuki Australia and we now have many competitions running with some great prizes donated by some of my sponsors and others who have beleived in this concept.  To a degree it's now over to the Australian media to help us spread the word.

Many of you have already committed to help campaign and we thank you very much for that.  By spreading the word we will make it safer to ride bikes on Australian roads.  A real investment in our future.

Riding motorcycles is a wonderful way of life and for so many Australian's it is becoming a lifestyle choice, but we must take a proactive role and remind all riders to take care.  The campaign says it all; "Take control".

Thanks to the team at MA for your many hours of work and dedication to the project.

Your's faithfully,

Chris Vermuelen