QUESTION: How come it’s easier to sell a $90k horse than a $1200 horse?
ANSWER:Money, trainer’s influence, and the power of persuasion

Lets face it, the industry is what it is because of the people who are involved. Horses are much like cars. People want the Ferrari, but can’t afford it, and there are just too few Ferraris out there. That, and those people really can’t handle a REAL Ferrari. But these buyers have mechanics (trainers) who can help find them a used Porsche, Mercedes, or maybe a Jaguar. Problem is, all the buying trust is put into the mechanic. They buyer really doesn’t know what they are doing; if something goes wrong, they can’t fix it, and looking under the hood just brings confusion. So when the mechanic says “that’s the perfect car for you,” they fall for it......

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