Today, my shortfilm
“Nave #527″ has reached 50.000 views(exact number is 49.200) among the differents video sharing platforms
where it’s available. The main views sharing goes like this:
- Dailymotion: 32%
- Myspace: 27%
- Youtube: 26%
First of all: Knowing how the video sharing websites log their
views, you must be very conscious that one view doesn’t mean a real
watcher. Probably, for a 19 min. shortfilm a lot of people wouldn’t
watch the full shortfilm until the end and other would just be gone
after 10 seconds. Anyway, even if 30-40% of these results were accurate
(aprox. 20.000), I’ll really happy with them. Think about how many
festivals screenings you need to acomplish such an audience. As an
indie filmmaker, this is unreachable by the traditional way.
Mostly the
new traffic comes from Youtube and Myspace,
and also from other online shorfilm festivals websites where the
shortfilm is competing rigth now (Xauax, Babelgum, Shots, Icewhole).
For Youtube, mostly visits came in from the shortfilm myspace and
direct search for terms like “Scifi shortfilm” or “Horror shortfilm”.
For Myspace TV, the traffic is generated directly inside the website.
For the others sources, the traffic is more fragmented among the
websites.
This seems to clear up that the strategy we used for the shortfilm,
a fragmented distribution throught a moderated traffic generatd in many
sources (global websites and specilized) is a good one, working much
better that a strategy based on trying to generatd huge traffic from
general video sharing websites like Youtube. And it’s unquestionable,
that Myspace, via their video sharing website and the active promotion
among users geenrate a lot of traffic and is very effective.
I hope that I could write in the following weeks something about the
lifespan of the shortfilm since the release on the internet last year,
what I’ve learned and the conclusions that can be made about the
digital promotion and distribution.
http://ivancastell.org/2009/02/23/nave-527-has-reached-50000-viewsnave-527-ha-alcanzado-las-50000-vistas/