More Ways for the Corporate Bastards to Prey on Stupid People in Bands and Make Lots of Money, part 3721.
This a genuine one from Puma, the footwear manufacturer:
“Puma is looking for a song to feature in its latest viral video. Music should be in the vein of the following bands/tracks: Only Want You – Eagles of Death Metal; Speaking in Tongues – Eagles of Death Metal; Tick Tick Boom – The Hives; Hate To Say I Told You So – The Hives; Midnight Show – The Killers; Techno track/songs should be in the vein of Daft Punk or MSTRKRFT; Music in the Alternative, Electronic, Dance, DJ, Metal, Pop, Punk, and Rock genres will work for this campaign.For this weekend only, submit additional songs for ONLY $5.Puma's viral video will be posted on Puma's YouTube channel and will be used to promote their brand. This viral video could be viewed by millions of people.Compensation for license of the selected track is $250. Artists must own the copyright to their music and have no conflict with publishing rights.” (Note: the submission fee for the first track is $10, but this is stated elsewhere.)
FUCK YOU PUMA! Basically, this is where all the money in music is at present: it is not being earned by bands and labels selling music to listeners, it is being paid by unsigned bands to the corporate music and advertising sectors to sustain the other products that these sectors want to sell. The fuckers at Puma actually think that $250 is fair compensation for the use of a band’s music in an advertising campaign to be ‘viewed by millions’? The publishing rights will, doubtless, get signed over to Puma and a shared interest in a corporate label that will then exploit the song in perpetuity, in any market, and with the rights to alter, edit and generally rape it without paying you a penny more. That disgusting insult probably wouldn’t even buy new pairs of Pumas for each member the band, you bastards. Why don’t you ask the Hives or the Killers to settle for $250? And you’re funding this by having hundreds or thousands of desperate bands give you a minimum of $10 for the privilege of being rejected by you, as if you have any intention of seriously considering every track submitted? Let’s take Puma at their word here and project that the song is heard by a mere 2 million people (they state ‘millions’) – Puma are paying the band 0.000125 cents for each time the song is used to sell their products. If the song is played 20 million times, the band still only gets $250. The basic fact here is that Puma have total contempt for bands, but would love to dupe them into paying for their new ad. You should now have total contempt for the assholes at Puma, who will keep telling you how cool it is to be poor in Jamaica, so long as illiterate millionaire athletes wear their shoes. Boycott Puma if you are in a band, or care about music, or just don't like corporate assholes.