Did you know?.... Cell phones contain toxic substances such as lead, nickel and zinc that enter the ecosystem when phones are taken to landfills or incinerated..... There are over one billion out of use cell phones in the US alone. That's more than 3 out of use phones for every person in the US!.... Less than 10% of cell phones are recycled properly. The rest enter landfills or incinerators,  among other environmentally unsound destination..... Average life span of mobile phone is only 13 months!.... In partnership with Musictoday, Gibson and Collective Good,.... Rock the Earth is calling on all 10,000 Lakes & FloydFest attendees  to bring all their old, unwanted mobile phones to the Rock the Earth booth for collection.    Each person bringing a phone will receive 20% Off future Musictoday purchases, AND each  phone is worth one entry into the on-site sweepstakes drawing for cool prizes like DVDs, CDs,  T-shirts, copies of " The Woodstock Story", Relix magazine subscriptions, signed artist memorabilia, 2010 festival tickets, a Gibson Les Paul '58 Satin Junior Guitar, and  MANY MORE GREAT PRIZES!....  .... PLUS, every phone redeemed enters you into the Grand Prize drawing