Montreal Canadiens brawler
Georges Laraque(notes) is the celebrity pitchman for
Octane 7.0, an energy drink that combines 80 mg of caffeine with 7-percent alcohol content. The question is: For how much longer?
Laraque's Octane 7.0 campaign infamously
began a few weeks ago with the Web ad below:
Lingering shots of curvaceous young ladies in athletic gear stretching
for 45 seconds, followed by Laraque's hilariously sudden appearance for
an impromptu ball hockey match. It's
NSFW and rather gratuitous
in its soft-core and sophomoric objectification of women. So,
basically, a rather quintessential commercial for a booze-infused
energy drink ...
What do you think about this?
We're discussing it here:
http://thenhlarena.com/index.php?showtopic=107442