NAOMI CAMPBELL CELEBRATES HER 25TH ANNIVERSARY IN THE FASHION WITH
AN AUCTION IN AID OF WHITE RIBBON ALLIANCE AT ARTCURIAL
BRIEST-POULAIN-F.TAJAN
The famous model and global fashion icon is donating a “Birkin” bag
to celebrate the 25th anniversary of her involvement in fashion
industry. The bag, by as iconic Hermès, is made from light green
alligator and will be auctioned in benefit of the WHITE RIBBON ALLIANCE
charity, by ARTCURIAL Briest-Poulain-F.Tajan in Paris. It will be
presented for the first time in Monaco on 25th, 26th, 27th & 28th
August during the jewellery and watches exhibition.
All proceeds from the sale of Naomi Campbell’s HERMES bag will be
used to ensure that pregnancy and childbirth are safe for all women and
newborns in every country around the world; along with the charity’s
patron, Mrs. Sarah Brown, wife of the British prime minister, the
international star of the catwalk, is once again supporting the WHITE
RIBBON ALLIANCE’s cause. The WHITE RIBBON ALLIANCE is the biggest
charity in the world fighting mortality among women during pregnancy.
Artcurial Briest-Poulain-F.Tajan, the leading French auction house,
has been organizing Vintage Hermès sales for 12 years and for the past
three years has been offering an historic piece belonging to a
celebrity to raise money for charity. In 2007, Jane Birkin sold her own
"Birkin" bag for €74,000 (a world record for a leather bag) in favour
of The International Federation for Human Rights (F.ID.H.); in 2008, we
sold a unique piece featuring a portrait of the Princess Grace donated
by HRH the Princess Stéphanie for €52,000 in favour of Fight Aids
Monaco.
On each occasion the event, attended by the artist, has received
enormous media coverage and has become a highly anticipated and
unmissable event. Since 2007, the interest shown by enthusiasts and
collectors in VINTAGE HERMES has constantly increased. This was
demonstrated by the proceeds raised from the last sale to date, which
raised 725,000 euros with more than 84% of the lots sold.
The growth in sales by this department and the great success of the
themed sale "A history of Man" strengthen the place occupied by object
of collection and vintage within Artcurial Briest-Poulain-F. Tajan, the
European leader with two VINTAGE HERMES sales a year (213% increase in
2008).