ZIAD GHANEM & MAIDEN BRITAIN collaboration with FIRETRAP presents THE IMMORALIST ...
FIRETRAP's brand of London-ism reflects the capital's street culture and distinct eclectic sense of style and is reflected in their desire to collaborate with an established London based independent designer to create a capsule collection scheduled to be shown as part of September’s LONDON FASHION WEEK.
Their choice: avant garde cult couturier ZIAD GHANEM was invited to collaborate with them with his Ready To Wear line, MAIDEN BRITAIN for Spring/Summer 2010.
Entitled THE IMMORALIST (after Gide's novel), Ziad Ghanem brings into the mix his recycle/redesign aesthetic to Firetrap's denim line in order to create a capsule range of 7 pieces ... transforming denim ito distinctively individual pieces, yet remaining true to Firetrap's collection + feel.
THE IMMORALIST will be unveiled as part of Vauxhall Fashion Scout at September’s London Fashion Week. The 7 pieces will then go on to be exhibited within the fantastic City Hall before going under auction in support of MAYOR's FUND FOR LONDON. This charity was set up earlier this year to improve opportunities + aspirations of disadvantaged children and young people in London - nearly half of which are living in poverty. Both Firetrap + Ziad Ghanem felt that it made sense to show their support by becoming involved and encouraging others to do the same. They hope to not only provide financial support to the Fund, but they also wish to inspire young people across London.
Details:
ZIAD GHANEM & MAIDEN BRITAIN Collaboration with FIRETRAP presents THE IMMORALIST ...
from
4.45pm
when
Monday 21st September 2009
where
LONDON FASHION WEEK
@ Freemasons Hall,
60 Great Queen Street,
Holbourn, WC2B 5A.