We've seen more rebranding in the last few months than we can shake a stick at. Without a doubt, this rebranding epidemic was caused by the economic situation and the positive notion of change. This is great for some who try it, but not so great for others; Tropicana, Mountain Dew, Sprite, and Blimpie are some of which just aren't that great. On to the good branding...

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Corbis is a creative stock photo agency with their headquarters based out of Seattle. Their first logo was...well...interesting to say the least; have a look at it here. In 2004, Segura Inc redesigned the logo what we are familiar with today. The new design was a success and later in 2007 when Corbis acquired Veer, Segura began redesigning the logo once more with a softer touch. The letterforms are rid of the hard angles in place for more rounded and welcoming curves.



High five to Segura for doing it right. This has been a positive rebrand or evolution if you will. Softening the curves has evolved it to a more friendly logo.