Children, Incorporated is putting a fresh spin on child sponsorship with the release of the Wingman webisode, which shows that helping children in need is not just charitable, it’s a cool thing to do. Children, Incorporated is using New Media to target a younger audience and point out that sponsoring a child isn’t financially out of reach for anyone at just $28 a month.

This proactive approach by the non-profit organization recognizes the effectiveness of targeting younger consumers through social media sites like Facebook, MySpace, Twitter and many more. Children, Incorporated is turning to New Media to show affluent Generation Xers that while sponsoring a child is a generous and kind thing to do, it is also rewarding, fun and inexpensive.

Children, Incorporated is putting their new voice in front of the target audience by placing Wingman on more than 150 video upload, Social Media and New Media websites. To see the video, click here.