FOR IMMEDIATE RELEASE:

CONTACT:
Lisa Higgins
Sweet Pea Baking Company
Phone: (503) 477-5916
Email: Lisa@sweetpeabaking.com

Portland's Sweet Pea Baking Company Brings Quality Vegan Baked Goods to Southeast

Portland, Oregon (December 17, 2007) -- January 6, 2008, marks the Grand Opening of Portland's first vegan café and bakery, Sweet Pea Baking Company. Located at 1205 SE Stark Street, Sweet Pea will feature fresh gourmet vegan baked goods, Stumptown coffee/espresso and a light breakfast and lunch menu.

Lisa Higgins, owner and master baker of Sweet Pea Baking Company, started baking out of necessity. "I had to give up a lot of the desserts I loved growing up when I became vegan. One day I took my mom's recipes and started experimenting."

Higgins's experiments resulted in high quality vegan versions of old favorites like cheesecake, cupcakes and donuts that have been a staple of Whole Foods, New Seasons, Food Front Co-op and People's Co-op since its inception in 2005. Focusing on organic ingredients, Sweet Pea is also expanding into gluten-free and wheat-free vegan baked goods.

"It is amazing to see your dream come to life," says Higgins. "I am excited to give people a place where they can be part of a community and enjoy fresh gourmet vegan baked goods." Sweet Pea Baking Company will be open to the public 7am to 8pm (Monday – Friday) and 9am to 8pm (Saturday and Sunday).