Join the April 11th Day of Action! Victorias Dirty Secret activists will be joining forces and planning actions across the country. No action is too big or too small. Add your action to the list!
Get Involved in the Campaign If you'd like to help out but you're unavailable on April 11, no problem! Flyer, deliver a letter, host a demonstration, mail and fax the company, and tell your local media about the campaign.
What You Should Know About Victoria's Dirty Secret:
- Approximately 395 million catalogs are mailed by Victoria's Secret each year--that's more than one million a day.
- Most catalogs end up in the trash or recycling--often without even being looked at.
- Almost all of these catalogs are produced from virgin fiber paper with little or no recycled content.
- Paper for these catalogs is destroying Endangered Forests like the great northern Boreal forest of Canada.
- Victorias Secret is not satisfied with just stripping the Boreal, it is also destroying forests in the Southern U.S. The Southern U.S. is one of the most biologically diverse regions of our country where nearly six million acres of forest are logged each year, primarily for the production of paper.
- Indigenous people are being negatively impacted by the logging and paper production industries.
- Native plant and animal populations are being destroyed by logging and processing operations and the pollution they create.
- Because of its immense buying power, Victoria's Secret is in a position to help change the catalog industry toward sustainable paper purchasing.
- The company has refused to make commitments to protect our Endangered Forests.
What We're Demanding of Victoria's Secret and Limited Brands:
- End purchases from any company that is not identifying and halting logging in Endangered Forests in the Canadian Boreal;
- Maximize post-consumer recycled content in catalogs (achieve 50% post-consumer recycled in five years);
- Ensure that all suppliers are shifting to Forest Stewardship Council certification;
- End the use of any forest products sourced from other Endangered Forests, such as key areas of the Southern U.S.
- Reduce paper use
How You Can Take Action:
- Speak out- click here to send an email to CEO, refer your friends to the campaign, and find out how to reduce the amount of catalogs you receive.
- Action Center- click here to get your group involved in the Victoria's Dirty Secret campaign and sign on to the Endangered Forests statement of support
- Take ACTION TODAY! April 11th, today is the national day of action! There are 225+ actions going on nationwide make sure to hook up with a local demonstration, or make a creative one of your own!
Contact our friends at Forest Ethics for more information:
http://www.victoriasdirtysecret.net/