July 19, 2007

Contact: Nicole Zeller

Phone: 615-327-0100

In a town like Nashville where the overabundance of creative talent crams together to produce the

best in music, veteran players from the 70's, 80's and 90's are creating a rock and roll revival with

Nashville's best and brightest up and comers. This crusty celebration bellies the creation of the

comes at a time when younger audiences are shifting away from the "new rock" and metal genre

and are discovering the musical depth, passion, and precision of "classic rock". Shafer is using The

Rock and Load Show as means of revival for "classic rock".

Most notable about Rock and Load is its creator's commitment to quality. The beat begins

Wednesdays at Music Row's popular music venue, Code Blue located at 1907 Division Street. For

less than the tab to see the latest Brad Pitt flick, college co-eds and veteran tunesmiths alike pony

Bad Company; often performed by the very musicians who created these classic hit grooves in the

studio or on the road.

Rock and Load wants to be the" living room jam session" for rockers who now call Music City home,

are in town to record, or are touring through middle Tennessee. Shafer is adamant that his show

isn't about him or his band mates of veterans. "We are celebrating Rock & Roll, by providing an

outlet and audience for new groups as well as partnering with veteran rockers with a desire to make

a difference. We want to raise the bar creating a viable rock scene here in Nashville, TN," said

Shafer.

Rock and Load tips its hat to rock legends Don Kirshner and Bill Graham's Fillmore East and Fillmore

West, the birthplace of seminal rockers like Joplin, Starship and The Grateful Dead. His humble hope

is to take this template on the road in a touring show. Discussions are also taking place to partner

with a rock radio station and other sponsors. With the success of mega festival Bonnaroo and

rockers like producer, writer Gary Cirimelli (Journey, Kenny Loggins, Train, Mariah Carey), Felix

Cavaliere, Kenny Loggins, Barry Gibbs, Michael McDonald and Sheryl Crow calling Nashville and

environs home, Nashville is living up to its moniker of Music City more than ever.

The show kicks off with new original music with a "classic rock feel" all being performed by the

house band, featuring veterans Rick Benick, Tommy Hatcher, Abe White, Jimmy Clark, Roger

Osborne, new drummer Kenny Earl Edwards (Rhino), and Dave Lemmonds.

Every Rock and Load show also showcases up and coming bands or players dedicated to the sound

and fierceness of the classic rock attitude. The finale is a raucous jam of hits that any rock fan

would be able to sing in their sleep! At every show there is always an element of surprise during the

jam session because you never know who might be in town and show up.

Performances are every Wednesday evening with doors opening at 8 p.m. Check out Rock and Load

on Nashville's only internet radio station every Thursday night at 9 p.m. at