Satisfaction and self-congratulations are in order, with the response to the Shul release this previous weekend.

I have only marketed this release directly towards my own friends and fans, there has been no external promotion. I had no idea how this release would be received, but appearantly the bleak future allures. There has been fantastic response, at least compared to what I expected from this dark and depressing venture.

What makes me particularly proud, is the percentage of payments vs downloads. 

Here are some stats.


40% of downloaders choose to pay

Average payment is 3 USD

Most frequent payment is also 3 USD

There is a smaller, but very respectable number of high payments (15-20 USD)

There is also a good amount of 1 USD payments 

Downloads are dropping fast without further promotion


I do not have access to which formats are most popular.

I'd rather not disclose total sales, at least not yet. As noted above, downloads are dropping exponentially since release, there is a tiny window of attention, and then downloads will flatten. However, financially and theoretically speaking, if I could release an album like this every month, with those figures, I could actually make a living directly from that.

It is a bit tricky to compare this release with the latest Ugress album, because they are both available in very different options and the Ugress album is distributed in channels where I don't have access to statistics. But my intuition hints that this album is actually not very far behind Reminiscience.

I have no idea when Spotify and iTunes updates their catalogues but it will take a few months until I have comparable data there.

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