DJs be hatin?

Wow, this is major. Now thats all I hear, that DJs be hatin, gimmie a break. Some artist think they are that important that DJs have meetings to hate on them. Wow. I am outdone.

More education for the Indie artist. (Artist without a deal)

LET'S START IN THE CLUB

Let me see, where should I start. Okay, people become DJs because they love music or they want to rock parties or they just want to become a star and fuck groupies. You can tell those DJs that are serious about what they do. With that being said, DJs do not own radio stations, some DJs own clubs but most of them dont.

DJs who spin at clubs are hired talent, because they can rock the party. The club owner only cares about 2 things. People Drinking (spending money) and having a good time (dancing) so they come back.

Believe it or not, the DJ is responsible for all of this. It is the DJs job to make people party and have a good time. It is also the DJs responsibility to get people to the bar, so the bartender can handle their business.

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Most of the people in the club are just normal people coming out to have a good time. They are not industry people coming out to look for the next big star.

Keeping all of that in mind, The artist will come in at about 1am, when most people are buzzed and the club is at its peak. The artist will then want the DJ to play the song that night for them, so they can see the response.

If the song is played this late and the dance floor is full, 99% of the time, if the DJ plays something too unfamiliar, the dance floor will clear out. If the dance floor clears, the club owner will come see the DJ, asking, "What the hell are you playing?" If the DJ cannot keep people on the floor dancing and having a good time, the club owner will find another DJ who can.

Therefore the DJ will lose his/her job (weekly money) and the artist will go on about their merry way.

The alternative to this is for the DJ to learn how to break music. The DJ that knows how to break music and get it poppin knows when and how to play new music. The DJ is the expert in this category, so if the DJ tells the Artist, they cant get to that song tonight or they played it earlier, LISTEN TO THEM. Remember DJs are the experts on this topic; DJs don't go into the studio telling artist how to say rhymes or sing.

THIS IS NOT HATING!!! This is called doing our JOB as a DJ. DJs did not start spinning record to support any Artist Career. The DJ will be here when the Artist Career starts and finishes.

AND NOW FOR THE RADIO

Radio stations are in business to make money. They make money from advertising dollars. The only way they get advertising dollars is by having good ratings. Ratings come from normal people who listen to the radio. NOT industry people looking for the next big star.

Research has shown that normal people listen to the radio the most in their vehicle or while traveling. This means they listen about 15 to 30 minutes at a time. When normal people do listen to the radio, they want to hear their jam. That is why you hear songs over and over again. Do I agree with this, HELL NO. But like I said earlier, DJs do not own radio stations.

Mixshows are developed for the listener to hear more music in a shorter period of time. If the normal person hears an unfamiliar song, it is likely that they will change the station. If too much unfamiliar music is played, the listener will not tune into the station at all. Meaning no ratings, meaning no money. If this happens, the Corporate People, who own and run the station, will come in and fire everybody, and bring in a new staff, (We've all seen this happen before).

The DJs put their neck on the line to break new music in the club and on the radio. They go above and beyond to find and play the hottest shit out. (keep this in mind, because I will revisit it in a minute). They try to push artist that they think is dope. And every DJ has a different taste in music, so of course some DJs will think some artist are hotter than others. THIS AGAIN IS NOT HATE!

When the Artist gets signed and start blowing up, doing tours, making videos, selling records, making money. The DJ is left at home in the same position. What is wrong with this picture? How many RICH RAPPERS DO YOU SEE ON CRIBS. Now HOW many RICH DJs DO YOU SEE PERIOD? WOW.

DJs put their job on the line at the club and on the radio for Artist, breaking new music. BUT DJs be Hatin? HUH.

MORE EDUCATION

I told you that I would revisit a line I said earlier about the hottest shit. Who determines what the hottest shit is? Who comes to the clubs? Who listens to the radio? REGULAR PEOPLE. Who buys music?

NOT industry people looking for the next big star.

Artist, Next time you walk in club, look how many people that you just walked past (potential customers) to get to the DJ for them to play your unfamiliar song.

Figure out ways to touch the people, to develop a fan base. If the Artist is that hot, the people will bug the DJ to hear the song. The DJ will then have no problem playing the song, because it will be familiar. Example: DA Shop Boyz "Party Like A Rockstar". The song was big before they were signed. The people demanded that the DJs play the song.

Another EXAMPLE: Soulja Boy, Look at his myspace page, ask any teenager if they have heard of him. He has a fan base without ever being played on the radio!!!

DJs BE HATIN!

Next time you hear someone say those words, ask them what are they doing to further their career. LAZY Artist? You Tell Me.

Scape.