Just read a snipet of news that Rolling Stones' Ronnie Wood is in rehab. OK. Not exactly a newsflash but nonetheless we wish him well and hope he gets help to overcome his demons.

The hook in the story, however, that SCREAMS major front page headline involves fellow guitarist, Keith Richards. According to reports, Richards has "tried to help him sober up...sometimes drawing a knife or wielding a pistol in the process." Hmmm...two words come to mind: HELL YES! And who better than everyone's favorite real-life pirate and Guitar God to come up with this revolutionary approach to break the chains of addiction?  Afterall, here's a man who has defied conventional wisdom by eluding death for over 50 years despite consuming boatloads of drugs & alcohol and even snorted his own father's ashes!

Betty Ford? Forget it. Ditto for any other traditional rehab/intervention techniques that refuse to implement guns and knives as its primary therapy.

We've always felt Keith Richards would be the ideal spokesman for Liquid Salvation--and now here's further proof that he is indeed the Chosen One and must heed his advice on fighting vice and hydrating the masses.

So from now on it's, "Ask for the Flask--or we'll cut your f***ing throat!"